News
STIHL TIMBERSPORTS® and LIEBHERR extend partnership
Waiblingen, Thursday 30th November 2023 – The extreme sports series STIHL TIMBERSPORTS® and the construction machinery manufacturer LIEBHERR are extending their partnership - meaning that the premier class in logger sports can continue to rely on a strong partner for its international competitions. Both sides will continue to benefit from a partnership that has existed since 2012, in which LIEBHERR supports the World Championships, World Trophy and European Trophy. The partnership will initially be extended until 2026.
The partnership will continue until at least 2026: Since 2012, LIEBHERR, one of the world's largest manufacturers of construction machinery, has been supporting the premier class of logger sports as the main sponsor of the STIHL TIMBERSPORTS® World Championship and sponsor of the World Trophy and European Trophy. In addition, the company from Kirchdorf an der Iller will continue to use the competitions as an event platform and to present its high-tech professional machines. "We are delighted that we have been able to extend our strong partnership with STIHL TIMBERSPORTS® until 2026. The pursuit of high performance and technical precision unites both brands. In addition, outstanding competitions such as the World Championships, World Trophy and European Trophy allow us to continue to emotionally charge LIEBHERR - the best example of this was the spectacular World Championships in Stuttgart. We are therefore very happy to be able to keep supporting the STIHL TIMBERSPORTS® Series on its continued path to success," says Joachim Strobel, Managing Director of Sales for the Earthmoving division at the LIEBHERR Group.
The title sponsor STIHL also considers the partnership to be an unqualified success: "For us, TIMBERSPORTS® is more than just sponsorship: logger sports have its roots, just like STIHL, in traditional forestry work. That is why we attach such importance to this sport: TIMBERSPORTS® also symbolises the STIHL brand. As a strong partner and traditional family company, LIEBHERR - which shares values such as team spirit and technical perfection with us - also plays a large part in the fact that TIMBERSPORTS®, as the premier class in logger sports, inspires many fans around the world," adds Sarah Gewert, Executive Board Member for Marketing and Sales at STIHL.
About LIEBHERR
The Liebherr Group is a family-run technology company with a broadly diversified product portfolio. The company is one of the largest manufacturers of construction machinery in the world. However, it also offers high-quality, user-orientated products and services in many other areas. Today, the Group comprises over 140 companies on all continents. In 2022, it employed more than 50,000 people and generated a consolidated total turnover of over 12.5 billion euros. Liebherr was founded in 1949 in Kirchdorf an der Iller in southern Germany. Since then, the employees have pursued the goal of convincing their customers with sophisticated solutions and contributing to technological progress.
